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The ISM Management Team
The ISM process is highly collaborative and dynamic; the three managing partners tackle every project together, and together develop tailor-made strategies according to each client's unique needs.
Click on the appropriate mug below if you'd like to contact one of us personally.
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Evan Magers, Co-founder, Partner, and the man responsible for the ISM PPC operations, learned how to manipulate paid search platforms while working at Google, where he was the first AdWords dedicated optimization specialist ever hired straight to the position. His sole task was to build and optimize the accounts of Google's blue-chip advertisers to get them the biggest possible bang for the millions of bucks they invested annually with AdWords. To date he's the only PPC specialist in the industry who was trained on PPC strategy by the source itself.
Prior to joining Google, Evan worked as a writer and editor. He went to college on the Foundation Fellowship, the state of Georgia's most prestigious academic scholarship, then straight to grad school as one of the youngest students ever accepted to Boston University's fiction-writing Master's program. He's a classically trained pianist. He's tall. He's a big Atlanta Braves fan. He plans to move to Spain before his thirtieth birthday. He rides a baby-blue 70cc '81 Honda Passport, and asks that all haters kindly take a few moments to educate themselves.
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Scott brings 9 years of experience in digital marketing, sales, and management to ISM. His focus at ISM is on search engine optimization, landing page optimization, and digital marketing strategy. Prior to co-founding ISM, Scott worked at Quinstreet and LeadClick Media, two of the largest digital lead generation agencies in the country, where he built, deployed, and managed paid and organic search marketing campaigns for some of the country’s leading brands, including Blockbuster, SEARS, Audi, ADT, and more. He was also the co-founder and VP of marketing for iPlayMusic, a successful interactive musical instruction software company. Scott's nimble, big-picture intelligence about the possibilities the internet presents is an integral aspect of every ISM project.
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Brandon Wishnow, Managing Partner number three, analytics specialist, and operational quarterback of ISM, cut his teeth in internet marketing as a strategy consultant for Accenture, where he specialized in retail business solutions, developing and applying brand strategy and customer-targeting analytics to the off-line and online marketing initiatives of Accenture's Fortune 500 clients.
To compensate for his rather buttoned-up credentials and his deep, bizarre passion for things like theoretical financial models, integrated corporate structural solutions, and Excel V- and H-lookups, Wishnow unapologetically sports a pair of frankly intimidating mutton chops, which some speculate to be the Samson-like source of his powerful cognitive capacity.
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